Monday, October 31, 2016

Study: portable devices for 2017, representing 75% of Internet visits

The many recent indications are that mobile devices will be primarily responsible for global Internet visits, and after studying the consulting firm Zenith latter; it seems we really are embarking on that stage.


Although the study did not indicate the reasons that led to those numbers, we can not ignore them. At present the major companies seeking to provide low-cost smartphones in order to compete, as well as for those who are not available with the price of phones such as the iPhone or Galaxy S.


The study reported that by 2017, mobile devices will represent 75% of the total Internet visits in the world. A huge number already, especially if we take into account the survival of the proliferation of desktop computers and notebook in the hands of different users.



Although the study did not indicate the reasons that led to those numbers, we can not ignore them. At present the major companies seeking to provide low-cost smartphones in order to compete, as well as for those who are not available with the price of phones such as the iPhone or Galaxy S.

Therefore, Chinese companies have a factor in the spread between the hands of mobile users, where it formed a current threat to Apple and Samsung market, which are considered one of the largest manufacturers of smartphones until that moment.

Which helps in the proliferation of Internet use on mobile also is providing free Internet services in remote areas, and in this regard, both Facebook and Google play an important role.

Because of these factors Union, Zenith believes that this will lead to the existence of a new platform for mobile ads, which will be responsible in 2018 for the collection of 60% of total ad revenue around the world.

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